If you're active in the commercial real estate social media sphere, you'll recognize Michael Lagazo as @Michael_MBA. If you're not active, take this opportunity to hear insights beyond 140 character tweets from a bright mind in the space, one with depth in the retail and mixed use environments from Southern California throughout the Southwest.

Evolving consumer expectations, ubiquitous connectivity, and the growing adoption of mobile technologies are rapidly transforming the retail environment. The retail store once held the position as the primary and most tangible means for a customer to encounter a brand and remains the principal channel for the merchant and shoppers to connect. Stores have since become only one component of a broader, more interconnected shopping experience. Retailers need a strategy beyond becoming a destination in order to attract the loyalty and a larger share of the consumer wallet.