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Retail real estate in the digital age: A conversation with Michael Lagazo

  
  
  
Retail real estate in digital age

If you're active in the commercial real estate social media sphere, you'll recognize Michael Lagazo as @Michael_MBA. If you're not active, take this opportunity to hear insights beyond 140 character tweets from a bright mind in the space, one with depth in the retail and mixed use environments from Southern California throughout the Southwest.

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Redefining Relevance for Brick and Mortar Retail Stores

  
  
  
Michael Lagazo Commercial Real Estate Retail PICOR

Evolving consumer expectations, ubiquitous connectivity, and the growing adoption of mobile technologies are rapidly transforming the retail environment. The retail store once held the position as the primary and most tangible means for a customer to encounter a brand and remains the principal channel for the merchant and shoppers to connect. Stores have since become only one component of a broader, more interconnected shopping experience. Retailers need a strategy beyond becoming a destination in order to attract the loyalty and a larger share of the consumer wallet. 

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